Prof. Dr. José Daniel Barquero.

CEO and Director of Lobby, Public Relations, Advertising and Marketing.

Professor José Daniel Barquero Cabrero holds a PhD in Economics, Law and Social Sciences from the International University of Catalonia; Camilo José Cela University of Madrid, Universitat Oberta de Catalunya, Universidad Autónoma de Coahuila de México and interuniversity degrees from the Universities of Málaga, Huelva, Cádiz and Seville. He is also a member of the Economist Association No. 13,049.

He has been awarded for his contributions to the academic world with the title of doctor honoris causa by universities in America, Europe, Asia and Africa. He was awarded by the Government of Spain, Ministry of Foreign Affairs and Cooperation, the Encomienda de la Orden del Mérito Civil. He was awarded the European Gold Cross by the Fundación de Fomento Europeo.

Founder and President of ESERP Business & Law School (1985-2021) and Professor-Professor in Economics and Business at UOLS-Open University La Salle, as well as doctoral professor at Ramón Llull University, La Salle. Advisor to Spanish companies and financial and banking institutions. Honorary President of the European Higher Council of Doctors, Academician of the Royal Academy of Economic and Financial Sciences of Spain and of the Royal European Academy of Doctors, institutions of which numerous Nobel Prize winners are members.

In the banking sector, he was a Member of the Control Committee of the Governing Bodies of La Caixa from May 22, 2012 to June 16, 2014. General Counsel of La Caixa from April 1, 2012 to June 16, 2014. Member of the Board of Directors of Torre Sevilla- CaixaBank- from July 2014 to 2017 and Member of the Board of CaixaBank Consumer Finance from 2017 to 2019.

He is the Honorable Consul of Armenia, having been granted exequatur by the Minister of Foreign Affairs of the Republic of Armenia.

He has worked in the USA with the world pioneer of Public Relations, Prof. Dr. Edward L. Bernays Freud, advisor to presidents of the United States and the United States.


Dr. Edward L. Bernays Freud, advisor to US Presidents and the White House, and in the UK with Prof. Dr. Sir Sam Black, advisor to H.M. the Queen of England and leading companies.His latest books have been published in eight different countries: Spain (McGraw-Hill, Deusto, Planeta, University of Barcelona); UK (Staffordshire University); Russian Federation (Ediciones Dielo); Mexico (Editorial Trillo); Azerbaijan and USA (Editorial McGrawHill), Portugal (Porto Editora); China (Zhejiang University).